Latest News: Pak Suzuki Ravi Discontinued, Prices See Sharp Increase – New Price Update 2025
Pakistan’s automobile industry is once again making headlines, this time with a surprising twist about one of its most iconic vehicles. Pak Suzuki Motor Company Ltd (PSMCL) has announced a Rs100,000 increase in the price of its discontinued Suzuki Ravi model, even though production has already been halted.
The new ex-factory price is now Rs2.075 million, up from Rs1.975 million, and this revision was communicated to authorized dealers through an official circular. This move has sparked debate among small business owners, transporters, and automobile enthusiasts, many of whom are questioning why the cost of a discontinued vehicle has been increased.
In this article, we’ll walk you through the details of this price update, the reasons behind Ravi’s discontinuation, its legacy in Pakistan, and what the shift means for ordinary Pakistanis.
Suzuki Ravi Price Update 2025
According to the company’s official notice, Suzuki Ravi’s new ex-factory price is Rs2.075 million. Despite halting production, Pak Suzuki continues to sell the remaining inventory to fulfill earlier orders.
Suzuki Ravi Latest Price (2025)
| Model | Old Price (PKR) | New Price (PKR) | Difference |
| Suzuki Ravi Pickup | 1,975,000 | 2,075,000 | +100,000 |
This increase has left many buyers disappointed, especially small traders and delivery businesses that had booked the vehicle months ago.
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Why Did Suzuki Discontinue the Ravi?
Pak Suzuki officially announced in June 2025 that it would discontinue both the Suzuki WagonR and Suzuki Ravi, replacing the Ravi with the Suzuki Every Pick-up.
Key Reasons for Discontinuation:
- Outdated Technology: Ravi, launched in the late 1980s, lacked modern safety features and failed to meet global automobile standards.
- Emission Standards: With growing environmental concerns, the Ravi’s older engine design no longer aligned with regulatory expectations.
- Market Shift: Customers are now more inclined toward newer, fuel-efficient models like Every Pick-up.
According to PAMA (Pakistan Automobile Manufacturers Association), no production of the Ravi took place in July and August 2025. However, 930 units were sold during this period, fulfilling earlier bookings.
A Look Back at Suzuki Ravi’s Legacy
The Suzuki Ravi is not just a vehicle; it’s a piece of Pakistan’s automobile history. Introduced in the late 1980s, the Ravi quickly became a favorite for small business owners, shopkeepers, and goods transporters.
Historical Milestone:
- In the early 1990s, the Ravi gained nationwide popularity when then Punjab Chief Minister Shehbaz Sharif launched the Taxi Scheme.
- Under this scheme, over 66,000 units of Suzuki Mehran, Bolan, and Ravi were booked, giving thousands of Pakistanis a chance to start their own businesses.
- To date, over half a million Suzuki Ravi units are still on the road across the country, proving its durability and affordability.
What Does the Price Hike Mean for Pakistanis?
The price increase of a discontinued model has raised eyebrows. Here’s how it affects people:
- Small Businesses: Delivery services, kiryana shops, and transporters relying on Ravi now face higher entry costs.
- Second-Hand Market: The used car market is expected to see a ripple effect, with Ravi’s resale prices likely increasing due to its legacy demand.
- New Buyers: Those considering Ravi may shift toward the new Suzuki Every Pick-up, which offers modern features but at a higher price point.
Suzuki Ravi vs Suzuki Every Pick-up (2025)
| Feature | Suzuki Ravi | Suzuki Every Pick-up |
| Launch Year | 1980s | 2025 (Pakistan) |
| Engine Technology | Old, carburetor-based | Modern, fuel-efficient |
| Safety Features | Basic, minimal | Enhanced safety features |
| Price (approx) | Rs2.075 million | Higher (expected) |
| Market Target | Small traders, transporters | Businesses seeking reliability & modern features |
FAQs
Q1: What is the new price of Suzuki Ravi in 2025?
The updated ex-factory price is Rs2.075 million, increased by Rs100,000.
Q2: Is Suzuki Ravi still in production?
No, production was stopped in June 2025, but pending bookings are being fulfilled.
Q3: Which model is replacing Suzuki Ravi?
The Suzuki Every Pick-up has been launched as Ravi’s replacement.
Q4: Why did Pak Suzuki raise the price despite discontinuing Ravi?
The company attributes it to cost adjustments and remaining stock clearance.
Conclusion
The Suzuki Ravi may have been discontinued, but its name still carries weight in Pakistan’s automobile industry. From supporting small traders to becoming a backbone of local logistics, it has played a major role for decades. The sudden price hike, however, has left buyers with mixed feelings, especially when they expected discounts instead of an increase.
Going forward, the Suzuki Every Pick-up will take Ravi’s place, but for many Pakistanis, Ravi will always remain a trusted workhorse that defined affordability and reliability.
